Enterprise loop
Business-facing agents
Testing the platforms businesses are likely to buy against real workflows, controls, and adoption constraints.
Mash Prime · Perth · builder/operator
I build agentic systems.
I build and test AI agent systems, release the useful pieces, and apply the lessons to business workflows where the pain is real.
The work is model-agnostic at the core: agents, memory, approvals, tools, dashboards, and workflows. I test business-facing platforms against systems and workflows I have already built and operated, looking for patterns that survive outside one model or vendor.
what this site is now
Work, systems, releases, and field notes in one place.
A living hub for business problems, working systems, writing, diagrams, and lessons worth reusing.
Commercial loop
FMCG and operational workflows
Working on the boring, expensive edge of business systems: orders, reporting, approvals, admin handoffs, and dashboard glue.
Public loop
Lessons from real builds
Turning actual build work into writing, examples, and reusable patterns instead of content theatre.
operating loop
The pattern I keep coming back to.
The site should make the work legible: what I am testing, what I am building, what is ready to use, and what can help a business now.
01
Find real friction
02
Build a small working system
03
Review what survived
04
Teach the useful pattern
public doors
What is actually worth opening.
workflows / consulting
Directive Systems
Agentic workflow consulting for Australian businesses: automation, dashboards, approvals, and business-system glue.
media company / creative operations
Rollin Records
Bass music label and media company. A live operating ground for release workflows, publishing systems, and creative infrastructure.
public notes
Writing and field notes
Short essays and build notes on agentic systems, practical workflows, memory, approvals, and what survives real use.
public work
Built to be used.
play in your browser
Agent Pinball
A playable 3D pinball experiment: agent swarms, multiball and a reinforcement-learned AI you can watch or take over from.
Play pinball →website kits
Directive Kits
Website kits and a guided workflow for building your business site with Claude Code or Codex, on accounts you own.
Explore the kits →audience tools
Did It Land?
Give your audience the takeaways, resources and optional feedback from your talk through one QR code.
Open Did It Land? →sales ordering
Composer
B2B ordering for distributors: buying history, stock and pricing in your rep’s hand, with offline ordering and ERP handoff.
Explore Composer →work with me
Agentic workflows for boring business pain.
The commercial lane is not “AI magic.” It is reducing manual admin around orders, reporting, approvals, dashboards, and business systems without replacing everything at once.
See the work page →field notes
Enterprise agents tested against real work.
I document how business-facing agent platforms compare with systems I have built and operated, separating useful workflow patterns from vendor hype.
Read the field notes →system log
Writing and build notes.
I wanted pinball. Then I wanted it to learn.
Agent Pinball started with Space Cadet nostalgia. Now it has swarm multiball, a small AI player, and a growing collection of experiments that did not work.
A prompt is not a permission system
OpenAI's investigation into an agent-driven intrusion at Hugging Face shows why capable agents need hard boundaries, not better-behaved prompts.
The skill isn't prompting. It's management.
A working note on what building with AI agents has reinforced: the scarce skill is not magic prompts, it is managing work.
next useful action